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Advertising

Advertising on Wheels – Indians reinventing the marketing wheel
February 27, 2024

Advertising on Wheels – Indians reinventing the marketing wheel

For purchasing clothes, lahriwalas were our first love. Then, we moved on to mini-stores. Then shopping malls. Online shopping was next, but could you have imagined a store in the middle of the road? Yes, we seem to be moving on from window shopping to shopping while stuck in traffic. You see, India is truly [...]

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December 29, 20233 Minutes to read

The pixel perfection of CGI ads and their popularity

Imagine your favorite monuments or streets infused with the elements of your favorite upcoming movie or your favorite makeup product sitting idle on the streets. Well, yes, cost effective and eye-catching, these virtual environments created with computer technology, called CGI, are gaining immense popularity because it’s fun to watch and does the brand’s job of [...]

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