• October 4, 2020

The psychology behind the Branded color palette selection in 2022

5 minutes to read

The psychology behind the Branded color palette selection in 2022

Humans across the world are greatly influenced by visual cues. When it’s about creating familiarity and developing a relationship with the purchasers, the color exhibited by a brand’s product or logo plays an important role.  The color palette may be a core component in building your brand’s personality also.

Besides providing a distinguishing factor to your brand through logo color palette or making it memorable through the branding color schemes, color conveys a message without words and evokes emotions.

Studies have attested the notion that color does have an impact on a customer’s behavior. No wonder, 62-90% of consumers consider color the chief reason behind purchasing an item. Consequently, selecting the right brand color palette can’t be considered a trivial task because it drives conversion by appealing to the purchasers and clients. Keeping that in mind, there has got to be a thoughtful selection of brand names & colors that are to stay consistent across the merchandise, logo, and website.
Before you start with the choice of your brand identity color palette, the must-know part is knowing how exactly different colors affect us. Next comes the necessity to spot your brand’s true personality which might be communicated with the color palette.

Choosing a brand color supported your brand’s personality

Identify what sets you aside from your competitors by that specializing in who you’re – are you playful and bold or serious and reliable, is your brand approachable and human or is it formal and conservation. once you ponder upon this, you ought to find yourself with some adjectives that describe you the simplest.

Based on the identification of those chief characters, it’s now easier to settle on your identity color palette. Broadly, colors are either warm or cool. Warm colors are related to energy and optimism, and funky colors represent a secure environment and quietness. to offer you a start line, allow us to see the implications of various color palettes.

  • Blue: Blue communicates stability, originality, and reliability and is that the most used color by top brands like PayPal and Samsung. Fits good, doesn’t it?
  • Red: Red is that the color of courage, passion, and excitement, capable of making a way of urgency and increasing the guts rate. This goes right when representing a contemporary and playful brand because it is an attention-seeking and provocative color.
  • Yellow: Yellow may be a cheerful color conveying optimism and joy. It also represents energy and intellect. McDonald’s iconic golden arches use Yellow perfectly within the logo color palette making it quite appealing.
  • Black: With Black, comes power, elegance, and professionalism. Brands like Chanel have demonstrated the usage of black when designing a premium color palette and it bestows a sense of sophistication.
  • Green: Green conveys growth, balance, and naturalism. it’s a color that unmistakably pleases the human eyes.
  • Purple: Since Purple isn’t a color that’s in abundance in nature, it brings royalty and luxury alongside it. When employed by Cadbury, it can even cause you to nostalgia.
  • White: White represents purity and class, making it more popular in the healthcare business too.

Whom does one wish to focus on?

Now, it’s important to not forget that equivalent color is often perceived differently by people of various regions, a bit like some colors target certain genders. While colors like Pink, Peach, and, Roses are widely considered the colors of feminism, men tend to be inclined towards bold colors like Blue and Black. So, if your brand deals with products for a selected gender, this is often noteworthy.

Another point to be noted is the regional differences. for instance, Red symbolizes fortune and good luck in China. But in Russian culture, Red is related to revolution and communism. While Pink is the best-suited color for baby girls in Belgium, the USA counterpart would like Blue. For a fast overview of the symbolism of various colors across the planet, undergo this chart.

Final application of color palette

By now, you are ready to identify the right corporate color palette. What remains is the application of the color palette. the color palette usually has 2 to three colors, out of which, you’re your brand core color.

Consistency of the core color throughout the marketing collateral is the key to recognition. The core color has got to find an area within the product design, logo also and social media graphics. This is often simple to follow because the focus will never shift from the core color and use a secondary color for a few contrasts. make sure that once you use a bright and dominant color, it should be limited to only 10%.

Alternatively, while adding the brand color to the infographics or social media reports, follow the 60-30-10 rule from the planning world.

  • 60% usage of a neutral color
  • 30% usage of the secondary brand color
  • 10% usage of the core brand color

Finally, don’t limit the choice to yourself, you’ll work together with your designers who are presumed to return up with some great ideas. And don’t stop your research, determine the quality colors employed by your competitors and the way customers answer them, what colors are most preferred by the purchasers in your geographical location, among others.

Open the endless branding opportunities

At the end of the day, it all comes down to how you present your content in a creative way and the way people grab information from it. Are you stuck in your design evaluation process? Need help? Brand Bucket is here to take any challenges!

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