Where Korean culture and LA nightlife met through smart digital strategy

feel karaoke hero image 1

THE PROJECT

Located in the heart of Koreatown, Los Angeles, Feel Karaoke is more than just a karaoke lounge. With luxury suites, premium drinks, and a lively atmosphere, it’s built for birthdays, bachelorettes, and every spontaneous night out.

The task was clear: establish Feel Karaoke as the go-to private karaoke party lounge in Los Angeles – a brand identity that matched its premium location and party culture.

Industry

Club & Bar

Year

2025

Services Offered

  • Website Management
  • SEO & GEO
  • Paid Ads (Google & Meta)
  • Social Media Content Creation
01

Objectives

  • Drive consistent footfalls through modern SEO and paid ad strategies.
  • Build trendy, culturally relevant content blending Korean influences with LA’s diverse music and party culture.
  • Position the brand as a premium, must-visit lounge in LA’s entertainment scene.
  • Manage website with high-ranking keywords and update content for top local search queries.
02

Challenges

  • Time zones & coordination: Managing multiple partial resources across copy, design, SEO, paid ads, and growth marketing.
  • Cultural nuances: Balancing Korean and US party/music preferences in brand messaging.
  • Visual storytelling: Regularly producing engaging social media content that resonated with party-goers.
  • Communication barriers: Aligning with the client team while addressing jargon and tone differences.
03

Solutions

  • Google Ads Optimisation: Reduced CAC from $110 → $43 in just one month.
  • SEO & GEO strategy: Conducted detailed keyword research, built high-DA backlinks, and created rank-worthy content that positioned Feel Karaoke for queries like “private karaoke party Los Angeles”.
  • Social Media Revamp: Designed trendy, watch-worthy content that captured party vibes and attracted leads organically.
  • Cultural Integration: Blended Korean music trends with LA’s party culture, creating a unique brand tone that connected with locals and tourists alike.
04

Results

  • 60% decrease in ad CAC.
  • Website ranked for high-intent local keywords within months.
  • Increased organic leads and bookings through SEO + social media synergy.
  • Built a premium digital identity that matched the on-ground luxury experience.

The Takeaway

For a brand like Feel Karaoke, the challenge wasn’t just visibility—it was about owning the space where culture, music, and nightlife meet. With a sharp digital strategy and cultural understanding, we turned an entertainment spot into a destination brand.

Karaoke nightlife
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Big visions need bigger execution. We’ve got you.

A futuristic way of connecting

Shades & Shapes

Interior & Architect
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Shades & Shapes

Carrying an experience of around a decade, Shades and Shapes has commendably established its reputation as an unmatched team of designers, draftsmen,and 3D Renderers. Dedicated to adding life to every corner of their client’s home and work-spaces, S&S approached us for a comprehensive digital marketing strategy and execution.

Wogom

E-Commerce
in
Wogom

WOGOM is a B2B Phygital, Hyperlocal, and Omnichannel digital platform that empowers Indian Retailers.

WOGOM unites Brands, Manufacturers, Distributors (Hubspots), Retailers, and Virtual Retailers with a unique value proposition. Its purpose is to enable them to grow by providing an ecosystem. It works on shared values and complementary strengths through a new edge Experiential Commerce approach.

Pixon Green Energy

Manufacturing
in_result
Pixon Green Energy

PIXON Green Energy has made remarkable strides in the renewable energy sector, establishing one of India’s most sophisticated solar manufacturing facilities in Padadhari, Gujarat. This extensive project involved the creation of a fully automated, AI-powered production line spanning 65,000 m², with the capacity to deliver 1 GW annually in both solar modules and encapsulant films. With a recent expansion of 800 MW, PIXON is now approaching 2 GW in total capacity, positioning itself as a key player in India’s solar manufacturing industry. The facility specializes in high-efficiency Mono PERC, N-Type TOPCon, and HJT modules, catering to residential, commercial, and utility scale projects. By integrating module and encapsulant production under one roof, PIXON has achieved a vertically integrated system that reduces reliance on imports, guarantees unmatched quality, and contributes significantly to India’s clean energy objectives.

Granth partnered with PIXON to redefine their brand identity. We refined the logo, redesigned the website, and developed a comprehensive set of brand guidelines to bring clarity and consistency. Our work extended to crafting a compelling company profile, designing impactful brochures, and elevating their social media presence, ensuring that PIXON’s visual identity accurately reflects the scale of their operations and their forward-thinking vision.

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Granth Creations was truly helpful with Website UI, Logo, and Infographic creation. Not only this, time and again they shared ideas and suggestions proactively which I liked and implemented. Amazing experience working with Granth Creations!

Didier Bonny

Didier Bonny

CEO - Innoptim Group | Switzerland
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Having worked with many creative agencies - big & small - we found Granth refreshingly different. The Granth team is always bubbling with new ideas, they have inexhaustible patience and they deliver on time. It's truly a pleasure to work with this young agency.

Raj Pinjani

Raj Pinjani

Director - Rasna International | India
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Granth has been great Partners to work with, their quality along with their commitment to deliverables it's top-notch Graphic India is happy to collaborate and continue to partner with Granth with respect to productions services.

Navin Miranda

Navin Miranda

Head of Business Development - Graphic India | Singapore
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Granth team has done a wonderful job redesigning our website to take it from a plain and functional website to an amazingly professional and lively one. We recommend Granth Creations to any business that need a hand improving their internet traffic and their business!

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Gaurav Parvadia

CEO - Twinr | Canada
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Kandarp & Team Granth, I extremely delighted to see the range. I am sure your merits will win some useful business from Africa.

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Dhiren Rana

Director - Romaunt Roses | Kenya
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I have been knowing Kandarp the main visionary of Granth for 3 years. What a beautiful human being. His persona radiates in his organization as well. Great design works. top-notch work. Quality of designs and any other works done by Granth are absolutely beyond any other company's standard. Try to meet the fellow once. such a good service is rare these days. Thanks for all the help done by Granth for my design works and publishing work

Jitesh Donga

Jitesh Donga

Community Manager - Pratilipi | India
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We were looking to redesign, fresh content & development for Onlinetoken website and it was our 3rd attempt but landed in good hand of Granth team. They are very creative, resourceful, punctual and exceeded our expectations.

Haresh Ghoghari

Haresh Ghoghari

Co-founder - Onlinetoken | USA
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We were looking for partners in Brand Communication, who can understand technology, content & customers. They offer a unique blend which we were looking for.

Keyur Bhalavat

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CEO - Plutomen | India
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