feel karaoke hero image 1

Where Korean culture and LA nightlife met through smart digital strategy

THE PROJECT

Located in the heart of Koreatown, Los Angeles, Feel Karaoke is more than just a karaoke lounge. With luxury suites, premium drinks, and a lively atmosphere, it’s built for birthdays, bachelorettes, and every spontaneous night out. The task was clear: establish Feel Karaoke as the go-to private karaoke party lounge in Los Angeles – a brand identity that matched its premium location and party culture.

Industry

Club & Bar

Year

2025

Services Offered

  • Website Management
  • SEO & GEO
  • Paid Ads (Google & Meta)
  • Social Media Content Creation
01

Objectives

  • Drive consistent footfalls through modern SEO and paid ad strategies.
  • Build trendy, culturally relevant content blending Korean influences with LA’s diverse music and party culture.
  • Position the brand as a premium, must-visit lounge in LA’s entertainment scene.
  • Manage website with high-ranking keywords and update content for top local search queries.
02

Challenges

  • Time zones & coordination: Managing multiple partial resources across copy, design, SEO, paid ads, and growth marketing.
  • Cultural nuances: Balancing Korean and US party/music preferences in brand messaging.
  • Visual storytelling: Regularly producing engaging social media content that resonated with party-goers.
  • Communication barriers: Aligning with the client team while addressing jargon and tone differences.
03

Solutions

  • Google Ads Optimisation: Reduced CAC from $110 → $43 in just one month.
  • SEO & GEO strategy: Conducted detailed keyword research, built high-DA backlinks, and created rank-worthy content that positioned Feel Karaoke for queries like “private karaoke party Los Angeles”.
  • Social Media Revamp: Designed trendy, watch-worthy content that captured party vibes and attracted leads organically.
  • Cultural Integration: Blended Korean music trends with LA’s party culture, creating a unique brand tone that connected with locals and tourists alike.
04

Results

  • 60% decrease in ad CAC.
  • Website ranked for high-intent local keywords within months.
  • Increased organic leads and bookings through SEO + social media synergy.
  • Built a premium digital identity that matched the on-ground luxury experience.

The Takeaway

For a brand like Feel Karaoke, the challenge wasn’t just visibility—it was about owning the space where culture, music, and nightlife meet. With a sharp digital strategy and cultural understanding, we turned an entertainment spot into a destination brand.

Karaoke nightlife
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