Giving Jah Cure’s Music a Form

Creating merchandise that translated the artist’s identity into a tangible experience.

Scroll to explore

Merchandise

Music

Design

Tour

Track 01: The Opening

The Brief started with a Question

How do you create merchandise that feels unmistakably Jah Cure?

The project called for something fresh and unexpected, while still staying connected to the artist, his music and the world he had built around it.

Track 02: The Thinking

We started with the Music

The merchandise had to feel like Jah Cure, not simply look like another piece of concert merchandise. Research and brainstorming helped us find a creative direction that connected the merchandise with his music.

Research
Brainstorm
Direction
Merchandise

Track 03: Challenges

One Shot to Get It Right

Creating merchandise for an established artist meant finding a direction that felt fresh, relevant and right for Jah Cure while working within a tight creative window.

Remote Collaboration

Working across locations made clear communication essential at every stage.

A Complex Crew

Multiple people were involved, so the creative direction had to stay clear through the process.

A Tight Creative Window

The first execution had to make an impact, leaving little room for trial and error.

Track 04: The Merchandise

Putting the Music on a T-Shirt

The final designs turned the creative direction into wearable merchandise by giving Jah Cure’s music a visual form that could live beyond the stage.

Merch Design

Fresh concepts shaped around the artist’s identity

Visual Language

Graphics designed to feel distinctive and recognizable

Wearable Expression

Merchandise created to carry the music into everyday life

Track 05: The Outcome

The Merchandise Earned its Place

The merchandise was appreciated for its out-of-the-box creative direction, leading to several other assignments from Jah Cure’s team and extending the creative relationship beyond the first project.