
FMCG
Branding a wellness procducts brand with a creative touch


- Industry
- FMCG
- Year
- 2019
- Services Offered
- Logo designing
- Product experience designing
- Marketing collateral designing
- 360 degree strategy and planning
- Promotional video
The Project
Lifely is a wellness products manufacturing company aimed towards changing the lives of people with more than 120 health and wellness products. They wanted us to do a 360 degree branding for them encompassing the following deliverables:

- 01
Objectives
- Creatively build their brand identity
- Showcase their extensive portfolio of 120 products
- Build a content strategy for them
- 360 degree branding
- Develop an appealing promotion content
- 02
Challenges
- Showcasing all the 120 products creatively through appealing content
- Getting a range of requirements executed on time
- Strategizing content as per the target group
- Creating a video that effectively communicated their brand message
- 03
Solutions
- Created a content strategy that assisted them in acheiving recognition that their brand deserves
- Made a video that showcased their products with their benefits to health in a creative way
- Highlighted their products creatively by story telling through content and design
- Designed a logo that encompassed their values and message they wanted to communicate




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