A practical, no-jargon guide to picking the right branding and marketing partner what to look for, what to ask, what it costs, and the red flags to avoid. Written by the team at Granth. To choose a creative agency for your B2B brand in India, start by defining your single biggest problem (brand identity, leads, [...]
View moreBusiness videos are a short and catchy visual representation of the product, service, or brand designed for marketing and promotion. Business videos can be very effective as they can be shown and shared across various social and business platforms and reach a wider audience. It is a huge and effective opportunity if done right. Things [...]
What is a business E-book? An E-book is an electronic or digitally formed book to be viewed/read on digital devices. E-books are used in business to educate the audience, impart information about the brand, generate leads, and to promote the products and services. It is a document of short length with neatly written information and [...]
Webinar as a lead generating tool A Webinar is a great online tool for generating leads for B2B marketing agencies or brands in general. Webinars are the best practices for such agencies or brands. That doesn’t mean one should use it every time. Webinar needs to have some content that adds to your value. Repetitive [...]
What is a white paper? A white paper is a report or guidebook written by professional persons that presents facts, data, charts, and information regarding a subject that are not biased or favored by any particular party. It is written for readers so they can understand the issue or complex workings of an area and [...]
Every day, we are surrounded by content. Some are organics, some are paid ones! Yes, welcome to the planet of Content. An ingredient that makes the planet spicier and more exciting and meaningful. the proper quality of Content is the core of any brand, without which the brand isn’t ready to convey its USP within the market. However, for a few years now we frequently hear words like; Paid post, presented by, [...]
How to write an ideal newsletter? A newsletter may be a tool to speak together with your subscribers and supply them with content associated with your business in their inboxes. By keeping them posted about the merchandise and services, promotions, or announcements daily, the e-mail newsletter is the powerhouse of your marketing campaign. Newsletters are effectively employed by a spectrum of companies to stay their audience engaged and to realize traffic. Here may be an incontrovertible fact that you can’t shut your eyes [...]