How to Choose a Creative Agency for Your B2B Brand in India (2026)
A practical, no-jargon guide to picking the right branding and marketing partner what to look for, what to ask, what it costs, and the red flags to avoid. Written by the team at Granth. To choose a creative agency for your B2B brand in India, start by defining your single biggest problem (brand identity, leads, [...]
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The power of brand illustrations in content marketing in 2022
Content marketing has become more popular than traditional marketing in today’s era. Whether it’s social media marketing, e-mail marketing, or e-books, every company wants to increase its visibility. An integral part of a successful content marketing strategy involves brand illustrations. Brands use illustrations to make their products/services more appealing to their target audience. What does [...]
What is a company/corporate profile?
When you have a corporation or a brand, it must have a corporation profile. A corporation profile (also referred to as a corporate profile) may be a well-written summary of your business activities, products, and achievements. Word profile itself means ‘an outline of something.’ Here, we are talking about the outline of what your company is. A corporation profile generally includes information that will tell the reader key things about the [...]
What is merchandise planning?
Understanding merchandise planning and merchandise planning processes is important for anyone in the retail business. Most of the time it makes confusion over what it’s and why it’s used. Let’s stay clear about it. The word merchandise is often confusing as per the context. Merchandise generally means a product used for the promotion of a brand, merchandise by default has some visual mark [...]
Web Portal: Connect with more customers in 2022
What is a web Portal and website? A website may be a collection of linked sites while a web portal may be a customized website, a web-based platform that works as one source for patrons, employees, and suppliers. Web-Portal gives a broad array of data like customer profile, manuals, training, and are organized conveniently for the user to use. When planned correctly, it opens the gateway of data, [...]
21 Powerful UI&UX Design Principles that Everyone should use
The interface and User experience is the most vital a part of any website. Often think an equivalent, UI and UX design are different from one another. UI stands for the interface, and it’s the interaction point of the user and a digital product, ex- mobile or Tablet. UI designers specialize in user experience by helping them navigate through the software for all kinds of digital products like Devices, websites, or applications. for [...]
What are Brand Reports? Why it is important for the brand in 2022?
The Top 3 Reasons Brands Spend Time on Brand Reports Every brand wants to be its customer’s first choice. to realize this goal, they have to form brand reports and work on their brand. But what’s a brand report, and why is it important for a brand? A brand report helps a brand to research its performance as compared to the opposite brands within the market. as an example, a replacement software company can compare [...]
