Granth
August 2021 was the day it arrived. It was just a regular weekday. The office was buzzing with work. The box came in… Aur humne box ko chaaro taraf se gher liya like the kids on Diwali opening gifts. Carefully, we pulled it out. There it was. THE MARSHALL. The moment we plugged it in [...]
View moreBranded content marketing strategy Marketing techniques tend to change and evolve continuously with time. Today, users are not interested in companies talking endlessly about their products and making sales pitches. Ads are now considered irritating and so the ad blockers are becoming popular. When compared to traditional advertising and content marketing, branded content has shown significantly better [...]
Humans across the world are greatly influenced by visual cues. When it’s about creating familiarity and developing a relationship with the purchasers, the color exhibited by a brand’s product or logo plays an important role. The color palette may be a core component in building your brand’s personality also. Besides providing a distinguishing factor to your brand through logo color palette or making it memorable through [...]
Imagine a brand to be an individual, then what would be its logo? That person’s face. Yes, we see it everywhere. Logos are the littlest representation of brands. That’s why they’re important. As per Dictionay.com ‘a logo may be a graphic representation or symbol of a corporation name, trademark, abbreviation, etc., often uniquely designed for ready recognition.’ Recognition is the function of the brand. If you’ve got a brand [...]
Difference between Vision and Mission When a brand comes into existence it has a purpose to fulfill. That purpose is often anything, but it surely becomes the cornerstone for that brand. A brand’s vision is the reason why it’s formed by some aspirational people. It guides them to make a vision then mission. You would possibly be thinking if vision and mission are equivalent or not. They’re not and (good news!) [...]
Activa, Pleasure, Access 125, Jupiter, TVS, Maestro, and therefore the list goes on. Few names are such we can’t even remember although we rack our brain. But, one name instantly comes into mind while talking about this particular range of vehicles, which is Activa. Roads are overflowed by these vehicles and why is that? The solution to “Why Consumer Journey Mapping is [...]
A year back, I had a thought for a product that will help many people and pull the heartstring and money from consumers. So, I talked to my dad, and therefore the only thing I worried about was the finance, but my dad just asked me who will buy your product and why will they pip out and that I vaguely answered all those questions, and [...]
