Granth
Your brand is talking but the question is, who’s listening? They say, “People don’t buy products. They buy stories, feelings and identities.” This saying could not be truer. Think: you’re walking down a busy street. Coffee in one hand, checking your to-do list as you go. And you pass by two new cafés. One has [...]
View moreThe Top 5 Ways to interact the Audience by Writing Scripts and Podcasts Have you ever listened to a stimulating video advertisement or an interesting podcast? Are you wondering the way to write an enticing video script or a podcast almost like your favorite one? 1. Confirm you’ve got a goal in mind A brand launches a replacement hazelnut-flavored coffee. The video starts by talking about the opposite coffee flavors of the brand or [...]
First, let’s discuss what an article/blog is. An article/blog post provides useful information to the reader. Using the relevant keywords in an article/blog increases a website’s visibility within the search engines. Writing an enticing article/blog post has two crucial components: Generating ideas Writing the article/blog post Part One: Generating ideas A writer’s block may be a problem that a lot of writers face. [...]
Humans across the world are greatly influenced by visual cues. When it’s about creating familiarity and developing a relationship with the purchasers, the color exhibited by a brand’s product or logo plays an important role. The color palette may be a core component in building your brand’s personality also. Besides providing a distinguishing factor to your brand through logo color palette or making it memorable through [...]
Imagine a brand to be an individual, then what would be its logo? That person’s face. Yes, we see it everywhere. Logos are the littlest representation of brands. That’s why they’re important. As per Dictionay.com ‘a logo may be a graphic representation or symbol of a corporation name, trademark, abbreviation, etc., often uniquely designed for ready recognition.’ Recognition is the function of the brand. If you’ve got a brand [...]
Difference between Vision and Mission When a brand comes into existence it has a purpose to fulfill. That purpose is often anything, but it surely becomes the cornerstone for that brand. A brand’s vision is the reason why it’s formed by some aspirational people. It guides them to make a vision then mission. You would possibly be thinking if vision and mission are equivalent or not. They’re not and (good news!) [...]
Activa, Pleasure, Access 125, Jupiter, TVS, Maestro, and therefore the list goes on. Few names are such we can’t even remember although we rack our brain. But, one name instantly comes into mind while talking about this particular range of vehicles, which is Activa. Roads are overflowed by these vehicles and why is that? The solution to “Why Consumer Journey Mapping is [...]
