Granth
We all know what happens when December rolls around on social media. One day you are sharing memes and highlights. And then suddenly everyone you follow starts posting their year in music stats. That’s the ritual of Spotify Wrapped. Spotify did not invent sharing. But they reimagined it by turning personal data into something people [...]
View moreIntroduction Memes. Do they need an introduction? One click on any social media app and you’re flooded with an endless barrage of them. Movies, TV shows, politicians, cricketers, movie stars – everyone is meme-worthy. And on days when the workload becomes hefty, a couple of minutes spent scrolling (that soon turn into hours) provide you [...]
Ever stared at a LinkedIn profile and felt it had all the excitement of a Monday morning spreadsheet? Many executives are bringing in years of experience and a wealth of knowledge, yet it isn’t reflected in their online persona. For the C-suite executive, a compelling LinkedIn profile is more than a digital resume; it is [...]
Alright, CEOs. How’s it going? Let’s talk about LinkedIn. I know, I know… It’s another social media platform to manage. But hear me out first. LinkedIn isn’t just another glorified ‘bio-data’ or a ‘company profile’ showcase platform. It’s your digital handshake, your personal brand story, and a surprisingly powerful networking tool—especially for those of you [...]
A new social media app seems to be launched every couple of months. Weirdly so, people find it amusing to rename existing ones (yup, we’re talking about Elon and Zuckerberg). Leaving all of this banter aside, having an online presence nowadays is super important. Every single firm, be it small, medium or a conglomerate has [...]
The might of social media is not hidden. Sometimes you come across posts that make you stop and think. I sure end up checking out certain websites where I led by one of their enticing, exciting social media post. And often, I end up making a purchase too! Like I said, social media is mighty [...]
Even though brand awareness seems like an outdated concept, many businesses struggle with it. We know how content plays a vital role in getting the right audience, but marketers still struggle when it comes to creating sharable content. 70% of marketers’ most significant goal is to create Brand awareness, and 59% of marketers’ second-biggest plan [...]
