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May 26, 2023

The wonders of Rebranding- When old favourites get a new lease of life

Childhood, nostalgia, memories- what rings in your mind hearing these words? To some, it could be the summer vacations- sipping on Rasna and hogging on mangoes or spending evenings playing Monopoly and UNO with the neighbourhood kids. To others, it could be humming the Nirma Ad or Airtel’s “Har Friend Zaroori Hota Hai.” Remember playing [...]

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