How to Choose a Creative Agency for Your B2B Brand in India (2026)
A practical, no-jargon guide to picking the right branding and marketing partner what to look for, what to ask, what it costs, and the red flags to avoid. Written by the team at Granth. To choose a creative agency for your B2B brand in India, start by defining your single biggest problem (brand identity, leads, [...]
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21 new ideas to generate article/blog idea that works in 2022
First, let’s discuss what an article/blog is. An article/blog post provides useful information to the reader. Using the relevant keywords in an article/blog increases a website’s visibility within the search engines. Writing an enticing article/blog post has two crucial components: Generating ideas Writing the article/blog post Part One: Generating ideas A writer’s block may be a problem that a lot of writers face. [...]
Branded Content: In the name of Brand Love (2022)
Branded content marketing strategy Marketing techniques tend to change and evolve continuously with time. Today, users are not interested in companies talking endlessly about their products and making sales pitches. Ads are now considered irritating and so the ad blockers are becoming popular. When compared to traditional advertising and content marketing, branded content has shown significantly better [...]
The psychology behind the Branded color palette selection in 2022
Humans across the world are greatly influenced by visual cues. When it’s about creating familiarity and developing a relationship with the purchasers, the color exhibited by a brand’s product or logo plays an important role. The color palette may be a core component in building your brand’s personality also. Besides providing a distinguishing factor to your brand through logo color palette or making it memorable through [...]
The importance of having the right logo (2022)
Imagine a brand to be an individual, then what would be its logo? That person’s face. Yes, we see it everywhere. Logos are the littlest representation of brands. That’s why they’re important. As per Dictionay.com ‘a logo may be a graphic representation or symbol of a corporation name, trademark, abbreviation, etc., often uniquely designed for ready recognition.’ Recognition is the function of the brand. If you’ve got a brand [...]
Impact of a Brand’s vision/mission statements (2022)
Difference between Vision and Mission When a brand comes into existence it has a purpose to fulfill. That purpose is often anything, but it surely becomes the cornerstone for that brand. A brand’s vision is the reason why it’s formed by some aspirational people. It guides them to make a vision then mission. You would possibly be thinking if vision and mission are equivalent or not. They’re not and (good news!) [...]
What is Consumer Journey Mapping and Why it is Important In 2022?
Activa, Pleasure, Access 125, Jupiter, TVS, Maestro, and therefore the list goes on. Few names are such we can’t even remember although we rack our brain. But, one name instantly comes into mind while talking about this particular range of vehicles, which is Activa. Roads are overflowed by these vehicles and why is that? The solution to “Why Consumer Journey Mapping is [...]
