A practical, no-jargon guide to picking the right branding and marketing partner what to look for, what to ask, what it costs, and the red flags to avoid. Written by the team at Granth. To choose a creative agency for your B2B brand in India, start by defining your single biggest problem (brand identity, leads, [...]
View moreTypography is as important for a brand as a bridal dress is for a bride or a face is important to recognize a human being. It is not an exaggeration. Typography, if not done the right way can make readers feel uninterested, troubled, or even disgusted. Bad typography can make your project look amateurish and [...]
Linkedin: A gold mine for B2B marketers who are scrolling actively to look for valuable content to read. But the difference between these personnel is they want someone with whom they can work. They are searching for the perfect content that can change their business. With over 660+ million users, its database is increasing every [...]
“You can make anything in writing,” truth as well as fact. Your mind is your biggest asset that can help to walk through the path of your dreams. And if your desire is writing an ebook, you are in a perfect place. Putting your word in eBooks and selling it online is a practical, low-cost [...]
Defining White paper White Paper, excellent marketing collateral that provides control over your chosen niche. The main focus of writing a white paper is to help the target audience that is interested in going deeper into the roots of your organization’s issues, policies, trends, and briefly explain causes, implications, and benefits. What is the purpose [...]
Content that engages the target audience is just one part of a firm’s content strategy. SEO is also essential. Let us discuss what SEO means in content writing. Search engine optimization is the process of increasing a website’s visibility in search engines. Did you know that it attracts more traffic than a company’s social media efforts? [...]
A brand needs many things to evolve, from a well-versed CEO to a bit of good luck in the market! Advertising is definitely a must-have tool, but it is a tagline that gives a brand a personality. So, let’s talk about brand taglines. What is a Brand Tagline? Let’s start with the tagline’s definition. Company [...]