How to Choose a Creative Agency for Your B2B Brand in India (2026)
A practical, no-jargon guide to picking the right branding and marketing partner what to look for, what to ask, what it costs, and the red flags to avoid. Written by the team at Granth. To choose a creative agency for your B2B brand in India, start by defining your single biggest problem (brand identity, leads, [...]
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The ‘Creation’ of Content
थोड़ी सी ‘वाइब भी तो चेक’ हो जाए? This is how Prime Minister Modi started his speech at the recently held National Creators Awards at Bharat Mandapam. We don’t know the perfect definition of a vibe check, but for a common understanding, a vibe check for any creator is a way to measure the alignment [...]
Advertising on Wheels – Indians reinventing the marketing wheel
For purchasing clothes, lahriwalas were our first love. Then, we moved on to mini-stores. Then shopping malls. Online shopping was next, but could you have imagined a store in the middle of the road? Yes, we seem to be moving on from window shopping to shopping while stuck in traffic. You see, India is truly [...]
The Spirit of Marketing: Breaking Down Fighter’s Marketing Rizz
India is home to a lot of stuff. Music, dance, theatre – you name it. But other than that, we’ve got another talisman – Bollywood. It blends all of the three biggies that we’ve listed above, and adds a major ingredient – drama! As a result, movies that blend high-octane action, has Bollywood’s biggest stars [...]
Marketing Lessons from The Marketing Magician – Orry
‘I live, I’m a liver’ – Orhan Awatramani Now, you’ve most probably heard that doing the rounds on social media. But notice the name beside it, does it ring a bell? No, it isn’t some foreign-based influencer that has visited India only once. We’re referring to the marketing magician, the liver among us humans, Orry. [...]
The pixel perfection of CGI ads and their popularity
Imagine your favorite monuments or streets infused with the elements of your favorite upcoming movie or your favorite makeup product sitting idle on the streets. Well, yes, cost effective and eye-catching, these virtual environments created with computer technology, called CGI, are gaining immense popularity because it’s fun to watch and does the brand’s job of [...]
How to Get More Leads and Sales from Pay Per Click Advertising in India
Imagine you are a business owner with your social media and website presence on fleek. But here’s the deal – you could have a traffic boost to generate more sales. From Facebook ads to blog posts, you have tried all and still the traffic you’re expecting is stuck at a snooze. Here comes the game-changer: [...]
