Granth
A practical, no-jargon guide to picking the right branding and marketing partner what to look for, what to ask, what it costs, and the red flags to avoid. Written by the team at Granth. To choose a creative agency for your B2B brand in India, start by defining your single biggest problem (brand identity, leads, [...]
View moreપાંચ લિટર મોકલાવું મારા વ્હાલા! Sending Love in Five Words – A Witty Tale of Viral Affection Love Delivered in Five Words Who knew that in just five Words, we could send a world of love and emotion with a sense of brand awareness? It’s like finding out that the secret to brand happiness was [...]
Building a brand is a complicated task that involves activities from a wide range of disciplines. For instance, you need to learn personalization in marketing and content creation and curation to leave an impact on the audience. Similarly, you’ll also be able to enhance customer experience by maintaining a consistent brand voice. Accomplishing all these [...]
Ever stared at a LinkedIn profile and felt it had all the excitement of a Monday morning spreadsheet? Many executives are bringing in years of experience and a wealth of knowledge, yet it isn’t reflected in their online persona. For the C-suite executive, a compelling LinkedIn profile is more than a digital resume; it is [...]
Alright, CEOs. How’s it going? Let’s talk about LinkedIn. I know, I know… It’s another social media platform to manage. But hear me out first. LinkedIn isn’t just another glorified ‘bio-data’ or a ‘company profile’ showcase platform. It’s your digital handshake, your personal brand story, and a surprisingly powerful networking tool—especially for those of you [...]
Enter a supermarket and it feels like all the bustling aisles have filled themselves with colorful products – each trying to catch your attention with their look. Now the product that gets picked most of the time wins one game for sure: the game of irresistible packaging. But what exactly goes behind that winner? How [...]
A Tale of Trademark Troubles, Jethalal, and Unexpected Branding A few months ago, we received a photo that stopped us mid-scroll. There, in all its crispy, golden fried, was a vadapav foodtruck having a logo suspiciously identical to ours. Our very own ‘Granth’ logo, a symbol of carefully crafted branding, was being used to sell [...]
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