How to Choose a Creative Agency for Your B2B Brand in India (2026)
A practical, no-jargon guide to picking the right branding and marketing partner what to look for, what to ask, what it costs, and the red flags to avoid. Written by the team at Granth. To choose a creative agency for your B2B brand in India, start by defining your single biggest problem (brand identity, leads, [...]
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Top 10 Tips for Leveraging Genuine and Effective User-Generated Content
Did you know? Your audience is already creating content. Are you using it wisely? You know that moment when you are casually browsing and skip past a shiny ad without a second thought? And then suddenly pause because someone just shared a real story about that same product? That is the power of genuine user [...]
How a Strong Brand can transform your Business
Your brand is talking but the question is, who’s listening? They say, “People don’t buy products. They buy stories, feelings and identities.” This saying could not be truer. Think: you’re walking down a busy street. Coffee in one hand, checking your to-do list as you go. And you pass by two new cafés. One has [...]
Granth will never forget this!
August 2021 was the day it arrived. It was just a regular weekday. The office was buzzing with work. The box came in… Aur humne box ko chaaro taraf se gher liya like the kids on Diwali opening gifts. Carefully, we pulled it out. There it was. THE MARSHALL. The moment we plugged it in [...]
MnM: How memes make a difference in our lives
Introduction Memes. Do they need an introduction? One click on any social media app and you’re flooded with an endless barrage of them. Movies, TV shows, politicians, cricketers, movie stars – everyone is meme-worthy. And on days when the workload becomes hefty, a couple of minutes spent scrolling (that soon turn into hours) provide you [...]
SorryNotSora: OpenAI’s Newest Ace
‘Adolf Hitler surrenders to the Allies in-person, striking footage that led to the end of World War 2.’ Sounds a little weird? Obviously, nothing like that happened. The Nazi leader had committed suicide, he never surrendered. But what if there’s footage that’s so believable that it seems as if he did? After all, we need [...]
How different brands lit up Diwali in their own way
India holds her festivals with great care. And brands hold them even dearer. India is the land of many people, and we have many festivals. In fact, the same festival is celebrated with different names, and sometimes even at different times of the year. That being said, Diwali is nation-wide. It is something that unites [...]
