How to Choose a Creative Agency for Your B2B Brand in India (2026)
A practical, no-jargon guide to picking the right branding and marketing partner what to look for, what to ask, what it costs, and the red flags to avoid. Written by the team at Granth. To choose a creative agency for your B2B brand in India, start by defining your single biggest problem (brand identity, leads, [...]
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When humanly written words create calm, not chaos!
A voice to be remembered! A tribute to word whisperer Sarla Maheshwari, Anchor, Doordarshan news In the memory of Sarla Maheshwari (1954-2026) On 12 February 2026, India lost a voice many knew well. A voice that reached homes every evening. Sarla Maheshwari was a respected anchor. She brought news to millions through Doordarshan. At 71, [...]
Why Banking, Insurance and Fintech brands need Visual Revamp
Most people do not open a banking or insurance website with excitement. They open it because something needs to be done. It can be checking balance or applying for a card or renewing a policy or fixing a problem. They are already cautious and already alert. This is exactly why visual revamp in banking, insurance [...]
7 Years of Building Granth our Way
It’s about time we introduce you to the masterminds behind making Granth what it is. These creatures most likely have split personalities – geeky in front of the workstation, party animal otherwise. In the end, it all comes down to living life passionately, isn’t it? This paragraph has stayed exactly the same while everything else [...]
Why Spotify Wrapped works every Year and how Brands can create their own ‘Wrapped Moment’
We all know what happens when December rolls around on social media. One day you are sharing memes and highlights. And then suddenly everyone you follow starts posting their year in music stats. That’s the ritual of Spotify Wrapped. Spotify did not invent sharing. But they reimagined it by turning personal data into something people [...]
The Art of Saying More with Less: Micro-Content Mastery
People do not have time. People do not pay attention. People do not have patience. The brands that are winning right now are the ones talking less. But they are saying more. Yes. This is what Micro-Content is. Micro-Content is where 3 seconds or 5 words or one bold visual can speak louder than a [...]
Piyush Pandey – A light that will never dim
You are the AdMan of India. You often claimed that you were “born in a creative factory” Maybe true. But more than that, what you built became a whole creative nation. From dusty pitches in Rajasthan to the buzzing halls of your agency. You played every game in sport or in strategy the same way. [...]
