ધીરજ રાખનારને સમય ક્યારેય ખાલી હાથ પાછો મોકલતો નથી…
Time may not move the way it is expected to, but it does not ignore those who keep showing up. Some journeys don’t begin with clarity. They begin with a feeling that refuses to leave. Seven years ago, there was no structure that could explain what Granth would become. There was no fixed place, no [...]
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How to Optimize Your Website for Local SEO: Step-by-Step Guidelines and Strategies
Local SEO is a powerful tool for lead generation, especially for small businesses. Cracking into a local market can be a tough job when you’re just starting out into the world of SEO or don’t know what the local preferences are. Tapping into this local market is critical if you want to stay relevant and [...]
How to Create an Impactful Brand Guideline in 2023: Step-by-Step Process
“A product can be quickly outdated, but a successful brand is timeless.” –Stephen King. Take Cadbury as an example of such branding that understands its customers’ needs & the beauty of the occasion to promote its product. Whether it is Diwali, Raksha Bandhan, or any other special event, the variety of chocolates of this brand [...]
Click-Worthy Content: How to Create Truly Engaging Content
Engaging content is the cool kid at the party, everyone wants to be like that! Well, the term engaging content might be a cliche, but curating the same is more challenging than it appears. The importance of quality content is skyrocketing, which is why businesses are keen on hiring professional content writers, the best content [...]
Building Brand Identity: The Role of a Well-Crafted Company Profile
A company profile is like a visual greeting, a digital prologue, giving the first impression of your company to the world. It acts as a window to your company and helps you attract potential investors, customers, employees, and partners and shapes how your target audience perceives your brand. A skillfully designed, strategised and implemented company [...]
Innovative B2B Digital Marketing Strategies That Will Dominate in 2023
Have you ever felt the struggle to get other businesses interested in your offerings? Often, we are missing out on the basics, forget catching up with the trends in the trade. For instance, you are spending your time tweeting, but your target audience does not use Twitter, you are basically screaming into an abyss. See [...]
The wonders of Rebranding- When old favourites get a new lease of life
Childhood, nostalgia, memories- what rings in your mind hearing these words? To some, it could be the summer vacations- sipping on Rasna and hogging on mangoes or spending evenings playing Monopoly and UNO with the neighbourhood kids. To others, it could be humming the Nirma Ad or Airtel’s “Har Friend Zaroori Hota Hai.” Remember playing [...]
