Granth
A practical, no-jargon guide to picking the right branding and marketing partner what to look for, what to ask, what it costs, and the red flags to avoid. Written by the team at Granth. To choose a creative agency for your B2B brand in India, start by defining your single biggest problem (brand identity, leads, [...]
View moreHave you ever felt the struggle to get other businesses interested in your offerings? Often, we are missing out on the basics, forget catching up with the trends in the trade. For instance, you are spending your time tweeting, but your target audience does not use Twitter, you are basically screaming into an abyss. See [...]
Childhood, nostalgia, memories- what rings in your mind hearing these words? To some, it could be the summer vacations- sipping on Rasna and hogging on mangoes or spending evenings playing Monopoly and UNO with the neighbourhood kids. To others, it could be humming the Nirma Ad or Airtel’s “Har Friend Zaroori Hota Hai.” Remember playing [...]
“Alohomora!” – and the secret door is swung open. “Do or die!”- and suddenly a dying movement gets revived. “I have a dream!” – said Martin Luther King, and it resonated with millions. Choosing words, writing stories and the act of showcasing has moved the masses for centuries and will continue to do so for [...]
If you wish to opt for content marketing as one of your branding tools, then tread carefully because it is no walk in a park. A great amount of research and creativity goes behind coming up with a content strategy. With ChatGPT’s entry, how will things change, and will it be able to keep up [...]
The might of social media is not hidden. Sometimes you come across posts that make you stop and think. I sure end up checking out certain websites where I led by one of their enticing, exciting social media post. And often, I end up making a purchase too! Like I said, social media is mighty [...]
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” Seth Godin. If I were to simplify this, I would say branding gives a meaning to an organization and helps make sense of its products and services to [...]
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