Granth
A practical, no-jargon guide to picking the right branding and marketing partner what to look for, what to ask, what it costs, and the red flags to avoid. Written by the team at Granth. To choose a creative agency for your B2B brand in India, start by defining your single biggest problem (brand identity, leads, [...]
View moreIntroduction Memes. Do they need an introduction? One click on any social media app and you’re flooded with an endless barrage of them. Movies, TV shows, politicians, cricketers, movie stars – everyone is meme-worthy. And on days when the workload becomes hefty, a couple of minutes spent scrolling (that soon turn into hours) provide you [...]
‘Adolf Hitler surrenders to the Allies in-person, striking footage that led to the end of World War 2.’ Sounds a little weird? Obviously, nothing like that happened. The Nazi leader had committed suicide, he never surrendered. But what if there’s footage that’s so believable that it seems as if he did? After all, we need [...]
India holds her festivals with great care. And brands hold them even dearer. India is the land of many people, and we have many festivals. In fact, the same festival is celebrated with different names, and sometimes even at different times of the year. That being said, Diwali is nation-wide. It is something that unites [...]
India is home to a lot of stuff. Music, dance, theatre – you name it. But other than that, we’ve got another talisman – Bollywood. It blends all of the three biggies that we’ve listed above, and adds a major ingredient – drama! As a result, movies that blend high-octane action, has Bollywood’s biggest stars [...]
‘I live, I’m a liver’ – Orhan Awatramani Now, you’ve most probably heard that doing the rounds on social media. But notice the name beside it, does it ring a bell? No, it isn’t some foreign-based influencer that has visited India only once. We’re referring to the marketing magician, the liver among us humans, Orry. [...]
In the early Sept ‘23, the anticipated movie Jawan starring Shah Rukh Khan was about to be released in theatres. On a record-breaking spree, the movie begins breaking records from the very first week of launch. The film’s remarkable success has amazed industry experts and fans by its performance. Every day, it keeps reaching heights, [...]
